Tag Archive | data

Video Tutorial – How does Toluna use the data we collect?

Dear members,

We would like to take a few minutes to give you more insight into our business model and how we generally use the data we collect.

• What is Toluna’s business?
• Who are Toluna’s clients? What do they want?
• Why does Toluna ask for personal information such as name and address?
• Why does Toluna ask so many questions in surveys?
• Why does Toluna keep asking the same questions in almost every survey?
• How does Toluna use the data we collect?
• What happens to my answers when I don’t qualify for a survey?

Toluna Q&A

Dear members,

We at Toluna believe that every opinion counts, so we help companies anywhere in the world make clear business decisions by bringing brands and people together via the world’s largest social voting community.

We would like to take a few minutes to give you more insight into our business model and how we generally use the data we collect.

What is Toluna’s business?

Toluna invites thousands of members to answer surveys everyday on a wide array of subjects. The purpose of these surveys is to collect your opinions about the products and services of large consumer brands, your habits as a consumer, or about the world you live in.  Your opinion will have a direct impact on companies and how they market, distribute or advertise new products and services to consumers like you.

Why does Toluna ask for personal information such as name and address?

We ask for personal information such as your name, address, gender, birthday and employment status to better match you with the appropriate market research projects. This information is also used for the purposes of incentive fulfillment so that we may send your reward to the appropriate recipient address.

Other personal information that you may be asked to provide to us is solely for the purpose of building and operating a worldwide proprietary database of panelists, in order to conduct market research studies on that basis and we provide your responses to our surveys on to our clients in anonymized and aggregated form.

Why does Toluna ask so many questions in surveys?

This is because some surveys are looking for a very specific group of people who meet a very narrow set of demographic criteria. Sometimes, determining whether someone qualifies for a survey takes just a few questions, other times it may take more questions.

Why does Toluna keep asking the same questions in almost every survey?

Toluna’s profiling process is continuous — the objective being to have broad and current attributes on each member. Our clients make marketing decisions based on responses from our members in their surveys so we must implement strict quality controls to make sure you are part of the target the client is looking for. The questions we ask at the beginning of each survey may seem repetitive but are necessary to ensure the integrity of the survey sample.

Who are Toluna’s clients? What do they want?

Our clients include market research agencies, large corporations, brands, public organizations, PR agencies and even individuals. Their interests cover all industry sectors, but they are all looking to get honest opinions on their products and services or to understand consumer motivations and habits. The results of our surveys help our clients to better understand consumers’ needs in order to make their products, services or advertising more relevant.

How does Toluna use the data we collect?

Toluna takes strict measures to ensure every aspect of your information is kept secure.

Toluna only provides information to clients in an anonymized and aggregated form for use in market research and for the client’s own internal purposes.

Toluna does not use Direct Marketing and will never share your data with telemarketers or ad agencies for promotion and targeting purposes.

You have the right to gain access to your data and correct it.  In order to access this data you may either login to your Toluna account or contact us at privacyna@toluna.com.  For more information on how to access, update or delete your personal data on Toluna, please read our Privacy Policy.

What happens to my answers when I don’t qualify for a survey?
When you do not qualify for a survey, your responses cannot be used in the final research findings, and therefore are never transferred to our clients.  Likewise, Toluna will never use or transfer these responses for internal use.  As the information you entered cannot be used for our client’s research, most times no reward will be issued for an incomplete study.

We hope that this post answered some common questions about Toluna.  For more information, check out our FAQ’s, or for account questions, contact our support team. Read More…

Member of the Week – June 26, 2014

Hello Members,

MemberOfTheWeekThis week, we’re happy to congratulate babydolllovescheesecake  on being our featured member!

Take a look below at some of the content babydolllovescheesecake has been posting lately, including this fun thumb it about cheesecake:

mow



Thanks babydolllovescheesecake for creating great content, and sharing your interests with the community!

Good luck to everyone on being next week’s winner!

See you soon,
The Toluna Team

How does it work? 
Every day the Toluna Team awards Content Bonus points to members for posting high quality polls, topics, battles and thumb-its. Each Thursday, we will tally those bonuses for the week, and the member with the most Content Bonuses will be awarded an additional 5,000 points for their great contributions to the site, and will be named our Member of the Week. Find out more here.

Wondering how you can receive a content bonus? Check out our blog post with tips on how you can create top quality content here!

Member of the Week – May 22, 2014

Hello members,

MemberOfTheWeek

Thanks for checking out our second Member of the Week feature.  This week, we’re happy to congratulate elizasue7447 on being our featured member.

Here’s a look at some of the food battles elizasue7447 has been posting, giving us all a little insight on your fellow community member’s tastes and interests.

 
MOW

Thanks for creating awesome content elizasue7447,  please keep them coming!

Good luck to all of our members for the coming week!  We can’t wait to see all of your posts, and announce our next winner!

See you soon,
The Toluna Team

How does it work? 
Every day the Toluna Team awards Content Bonus points to members for posting high quality polls, topics, battles and thumb-its. Each Thursday, we will tally those bonuses for the week, and the member with the most Content Bonuses will be awarded an additional 5,000 points for their great contributions to the site, and will be named our Member of the Week. Find out more here.

Wondering how you can receive a content bonus? Check out our blog post with tips on how you can create top quality content here

Member of the Week – May 15, 2014

Hello members,

MemberOfTheWeek

Thanks for checking out our second Member of the Week feature.  This week, we’re happy to congratulate hannahbananaz on being our featured member.

Here’s a look at some of the fun topics hannahbananaz has been posting, giving us all a little insight on your fellow community member’s tastes and interests.

 

 MOW

Thanks for creating awesome content hannahbananaz,  please keep them coming!

Good luck to all of our members for the coming week!  We can’t wait to see all of your posts, and announce our next winner!

See you soon,
The Toluna Team

How does it work? 
Every day the Toluna Team awards Content Bonus points to members for posting high quality polls, topics, battles and thumb-its. Each Thursday, we will tally those bonuses for the week, and the member with the most Content Bonuses will be awarded an additional 5,000 points for their great contributions to the site, and will be named our Member of the Week. Find out more here.

Wondering how you can receive a content bonus? Check out our blog post with tips on how you can create top quality content here

Community Spotlight: Mammogram screenings

Dear Members,

Welcome to our community spotlight feature*. As you may know, October is Breast Cancer Awareness Month and Toluna is very active in supporting the cause. A few weeks ago, we chose cmin2000’s topic discussing the loss of a family member to the disease. Breast cancer can’t always be avoided, but we can help prevent it through early detection. This week’s community spotlight winner, lilshep, wants to know if you’ve taken these steps in her poll: Did anyone get their mammogram?

As you can see from the results, only 25% of participants said yes. You can weigh-in on her poll here.

 commspot

Submit your topic to be considered for next week’s winner here.

See you soon,

The Toluna Team

 

TO ENTER THIS WEEKLY CONTEST: *As a reminder, each week, the Toluna team searches the site for the weeks most popular or intriguing member content, and will share that information with the community, right here on our blog.  The “Featured User” we select will get a special 5,000 point bonus applied to their account for providing us with our weekly spotlight.

To be considered for next week’s community spotlight, post a link or title to a poll, opinion, thumb it or battle that YOU created on the TolunaTeam topic here.  If selected, we will contact you via your Toluna wall, and will post a message on your Wall so all of your followers and friends will know that you are a Featured Toluna User.

For more information about Community Spotlight click this link