Video Tutorial – How does Toluna use the data we collect?

Dear members,

We would like to take a few minutes to give you more insight into our business model and how we generally use the data we collect.

• What is Toluna’s business?
• Who are Toluna’s clients? What do they want?
• Why does Toluna ask for personal information such as name and address?
• Why does Toluna ask so many questions in surveys?
• Why does Toluna keep asking the same questions in almost every survey?
• How does Toluna use the data we collect?
• What happens to my answers when I don’t qualify for a survey?


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